Bloom Fruit Tea
concept + brand identity
Bloom is a hypothetical beverage brand that I conceptualized and designed for a class project. It is inspired by Taiwanese boba fruit tea drinks as a refreshingly healthy alternative to sweetened iced tea beverages that are common in grocery stores. For this project, I created a brand concept, logos, pattern, bottle packaging designs and flavors, 3 ad posters, a truck wrap, and several branded items.
This is a web preview. Contact me to see the full process book.
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