Warby Parker Catalog
catalog design + art direction+ Catalog layout and design
+ Creative direction
+ Photography
+ Campaign visual identity
+ Motion/video design
Warby Parker is a well-known eyewear brand that makes glasses accessible for various budgets, styles, and seasons. In this project, I was given the campaign "Frame Your World" to create a unique art direction for and execute it with complete product and model photography–in-studio and on-location, layout design, copy, and social media assets, while staying true to the established Warby Parker branding.
Inspired by soft, warm retro/vintage photography, I highlighted a range of frames for busy young adults, a playful yet sophisticated look, perfect for that Summer to Fall transition.
This is a project I created for a senior art direction class. Not an official project for Warby Parker.
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