Taste of Home: Easy Chinese
branding + cookbook design
+ Cookbook layout and design
+ Branding
+ Food digital illustrations
+ Logo design
+ Sticker design
+ Website design
This is a project I created for my senior year capstone. We were given the opportunity to come up with any project idea that spoke to us and to fully flesh it out with our own timelines, weekly check-ins, project objectives, and style for the length of a semester.
Introducing... Second Gen World, with their first cookbook, "Taste of Home: Easy Chinese." Second Gen World is a community for children of first-generation immigrant parents to connect through culture, primarily through cuisine. Inspired by our roots and influenced by our upbringing, Second Gen World strives to bridge these two cultures together in a harmonious world of flavor and nostalgia.
I created this cookbook to inspire young 2nd and 3rd gens to learn how to make delicious meals on their own, starting with the dishes they have grown up with, made easy.
INTRO PROMO VIDEO
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