NYFW: The Shows
integrated branding campaign
For this project, I created an integrated branding campaign for New York Fashion Week (NYFW), including the concept, pattern, merchandise designs, posters, a billboard, and more. New York Fashion Week is a famous semi-annual event that lasts 7-9 days where various well-known and up-and-coming fashion designers showcase their new collections. Through my campaign, I wanted to portray the personality of New York, by including gritty textures and an urban, slightly brutalist aesthetic, while still keeping the sophistication that may come to mind when people think of Fashion Week.
This is a project made for a design class. Not affiliated with New York Fashion Week.
